Communication begins with understanding. And the first step to understanding is looking at what’s around and listening to what’s being said. This is usually called research and analysis, and when developing a strategy for how to communicate, you have to understand who you’re talking for (the brand), who you’re talking to (the market), and what you want them to do once you’ve got their attention (the message).

Technology has always driven communications. Since digitalization, it has just started driving faster. Because we’ve been working with the web for over fifteen years and with mobile since the first smartphones, we have a deep understanding of where the technology has been, where it is now, and where it’s going to be tomorrow.

Graphic design is alive and well. It hasn’t been replaced by analytics or algorithms; those are just ways of giving it a different name in order to sell it differently. This is usually called product differentiation. We take graphic design seriously, and understand that no matter the technological innovation, the practice remains integral to non-verbal communication.